You’ll have completed the foundational documents one week prior to this first live 90-minute online meeting where we will reveal findings from your brand’s Competition Telepathy, Brand Diagnostics and Offer Ladder Assessment. We’ll select dates for our calls and prepare you for the Strategic Alignment session.

Travis and you, the brand leader, create a rough draft for the next year of marketing for your brand and get aligned behind the top three marketing priorities. Using his Quarterly Scored method, you will set the priority for implementation. You’ll also review your company Org Chart to evaluate the most efficient distribution of tasks.

Joy will work with you to adjust your avatars and empathy maps based on learnings from Competition Telepathy and Brand Diagnostics. She’ll adjust your brand's character diamonds to ensure copy has a consistent flavor. She will also give you templates for the copy you’ll need to have competed by your next call with Oliver.

Travis works with you to chart the execution of all three marketing initiatives over a 6 month period on a the Projected Timeline, which gives  a visual reference for progress. Together, you’ll review your current tech stack (the tools and platforms you're currently using to market and sell) to evaluate for any adjustments that might save money, team time or create a more seamless user experience.  

Travis will have reviewed your tech stack with Oliver so that he can help you look at potential changes if you need any. Once your tech stack is solid, Oliver will deliver the first templated funnel and guide you through the process of customizing your copy with a look that aligns with your Brand Style Guide. 

This is another all-hands-on-deck call that gives everyone the chance to communicate hurdles so we can overcome them. We'll prep for the soft launch and select the traffic strategy for the first marketing initiative. You’ll also get feedback from your Strategic Marketing Team on all aspects of the project from the copy to the technical flow. Plus, we’ll show you how to track stats on the Weekly Marketing Spreadsheet. Game on!

With the initial marketing initiative done and tested on a soft launch, Travis guides you through the process of expanding traffic sources. You’ll also examine how the process went with the disbursement of duties to check for gaps in time and cost effectiveness. Then you’ll confirm priorities for the second marketing initiative so the full plan stays on target to be completed on time. 

With the first marketing initiative in full swing, it's time for Joy to support you in making ongoing refinements to your split tests so that you can consistently raise your conversion rates. She’ll also want to see your Fulfillment Sequences to make sure the brand is on track to engage buyers, collect their feedback and endear them further to your brand. Since you’ll be on to the next funnel right away, she’ll also set you up with templates for your next initiative.

Oliver will examine your metrics to help you ensure your data is being correctly captured and make suggestions for improvement. He’ll also set you up with the templates for the next marketing initiative and guide you through building out the next funnel or promotion.